Reference
Advertising & Ad-Tech Glossary
This glossary defines the core advertising-technology terms Aurum Networks uses, from private marketplaces to supply-path optimization.
What terms does this glossary define?
- Curated network
- A supply-path intermediary that assembles and vets publisher inventory for managed-spend buyers.
- Supply-path optimization
- The buyer-side process of consolidating the number of intermediaries between advertiser and publisher.
- Programmatic guaranteed
- A direct deal executed through programmatic infrastructure — fixed price, guaranteed delivery, automated trafficking.
- Private marketplace (PMP)
- An invitation-only programmatic auction with a limited set of buyers.
- Media-spend audit
- A verification of how advertiser budget moved through the supply chain — from fee to publisher payout.
- Principal-based buying
- When an intermediary purchases media as principal and resells to the advertiser at markup.
- Brand safety
- The practice of ensuring advertising appears alongside content that does not damage the brand.
- Multicultural media
- Media targeting or serving audiences defined by cultural affinity — hip-hop, R&B, Gen Z, prestige music.